Phone: (206) 870-1880   

Commercial Maintenance Sales

Learn how to capture high-margin negotiated commercial replacement sales by creating strong, loyal customers through service relationships. Every $1 of Commercial Maintenance generates $2 - $4 of repair and replacement revenue and can be as high as $13. By attending this class, you will be taking your first step to owning the Commercial Replacement market!

Workshop Information


Seattle, WA

Sign up / Informational flyer

View pictures of a recent workshop 

Commercial Maintenance Sales Feature Article - BDR recently held a seminar "Commercial Maintenance Sales" in Seattle, Washington that is featured in the August 2010 edition of the PHC News.

Raves & reviews from previous attendees


"Just a note to let you know I recently used the BDR proposal template to present a maintenance proposal to a new customer.  After I closed the deal, they paid me a nice compliment with regards to the presentation material and format.  Just wanted to say thank you for all of your hard work.  I really believe it was a direct contribution to my success with this customer. This template is now our new standard format."


Rod Thornton

Blackall Mechanical Inc.


"Thank you for a great class! Mark and Chris are very excited to start using the great ideas. This will really help Mark get rolling. He has been doing this for a couple months...and is somewhat familiar with workbooks. This class will tie it all together for him."


Norm Matheis

Specialty Heating & Cooling


"Wow! What a great class. I can't wait to get started using the tools and techniques you taught us! I'd like to thank you all for the hospitality and care you showed. Everyone at BDR is just First Class!"


Hal Smith

Hamstra Heating & Cooling, Inc.


"Wahoo and Yeehaw! Thanks for a lively and overwhelmingly info laden 2½ days. I'm excited to have the tools, expectations, goals and benchmarks I've been missing to make this truly successful career!"


Mark Piscitelli
Specialty Heating & Cooling


"Just wanted to thank BDR again for allowing me to attend the CMS class. It was by far the best class I have ever attended; not only from BDR, but from any class not even related to the HVAC industry… You guys really made the class interesting and made me want to get home and get started on developing a plan of action. I haven't been this recharged in a long time. So once again thanks for a great experience and wahoooooooooooooooooooooooooo!"


Randall Trogdon

Charlie's Tin Shop


View CMS Testimonial Sheet


Read more raves & reviews


CMS Attendee Feedback - March 2012


CMS Attendee Feedback - February 2011


CMS Attendee Feedback - March 2010



Build a profit machine through Commercial Maintenance Sales!

  • Stabilize service revenue by removing seasonal trends
  • Drive high-margin commercial replacement business
  • Build a strong, loyal customer base through service relationships
  • Drive referral leads
  • Improve cash flow

Trainer Profile

Jennifer Shooshanian started in the HVAC industry in 1991. She has a background in new construction and retro-fit, but her specialty is service. Jennifer ran the service department for a large dealer for six years, consistently achieving high standards in efficiency, profitability, and growth. After six years, the service department's revenue and net profit had increased by over 50% using fewer technicians than when she started. This growth was significantly impacted through commercial service and maintenance. Jennifer is also BDR's Senior Service Profit Coach.

Jennifer's bio

Jennifer's results

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